Ignite

Neeltje van Horen is a professor of financial economics at the University of Amsterdam and a senior research advisor at the Bank of England. Her research focuses on the interplay between the financial sector and the real economy, particularly during times of crisis and uncertainty. Her work has been published in leading academic journals, and she is a sought-after speaker. Neeltje has also worked at the World Bank and De Nederlandsche Bank and has been a visiting scholar at institutions such as the EBRD, IMF, and Chicago Fed. Although she excelled in her demanding career, Neeltje faced challenges familiar to many: self-doubt, stress, and the relentless pressures of modern life. Determined to find a better way forward, she turned to neuroscience and psychology. By exploring how her brain functioned, she discovered that small, intentional changes dramatically improved her life. This personal journal inspired her to translate cutting-edge research and personal insights into practical tools, helping others overcome their own struggles. In her debut book, Ignite, Neeltje makes complex research accessible and actionable for everyday life. Drawing from neuroscience, psychology, and economics, she blends scientific insights with relatable stories and practical tools. As a writer and speaker, she guides readers and audiences to build resilience, unlock their potential, and create positive, lasting change.