Anatomy of a Breakthrough: How to get unstuck and unlock your potential

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Adam Alter is a marketing author who also teaches at New York University Stern School of Business.

This work is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck? 'Anatomy of a Breakthrough' is the remedy to identifying and overcoming the friction points holding us back. Professor Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish.

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