Fall In Love With The Problem, Not The Solution: A Handbook For Entrepreneurs

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Uri Levine is an Israeli entrepreneur and author. He co-founded Waze, a traffic and navigation app that was acquired by Google in June 2013 for more than $1.1 billion. He was the first board member and investor in Moovit, which was acquired by Intel for about US$1 billion in May 2020.

Unicorns--companies that reach a valuation of more than $1 billion--are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze--the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion--Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Firing and hiring Disrupting "broken" markets Raising funding Understanding your users Reaching product market fit Making scale-up decisions Going global Deciding when to sell Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

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