Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World

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Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation. As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one of the worlds leading experts on innovation, looks at the lives of seven creative geniuses--Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nicola Tesla, Curie, and Jobs--to identify the traits and quirks that led them to become breakthrough innovators. Though all innovators possess incredible intellect, intellect alone does not create a serial innovator. There are other very strong commonalities: for instance, nearly all exhibit very high levels of social detachment. They all have extreme, almost maniacal, faith in their ability to overcome obstacles. And they have a passionate idealism that pushes them to work with intensity even in the face of criticism or failure. These individual traits would be unlikely to work in isolation--being unconventional without having high levels of confidence and direction, for example, might result in rebellious behavior that does not lead to meaningful innovation. Schilling reveals the science behind the convergence of traits that increases the likelihood of success, and shows us how to nurture and facilitate breakthrough innovation in our own lives.

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