Indistractable

By Nir Eyal

10.00 JOD

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ISBN: 9781526610201

Publisher: Bloomsbury Publishing PLC

Binding: Paperback

Number of Pages: 336

Publication Date: 06-Feb-20

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‘A must-read’ Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we’re distracting our lives away? In Indistractable, behavioural designer Ni

Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the

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'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Ni