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Electronic Commerce

By Gary Schneider

Original price was: 5.00 JOD.Current price is: 4.50 JOD.

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ISBN: 9781285425436

Publisher: Cengage Learning, Inc

Binding: Paperback

Number of Pages: 640

Publication Date: 22-May-14

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Packed with real-world examples, actual business cases, and a wealth of hands-on applications, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. The new edition maintains the popular structure of prior editions while providing comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field. Balancing technological issues with the strategic business aspects of successful e-commerce, it equips students with a solid understanding of the dynamics of this fast-paced industry. It provides thorough coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, ‘Business Case Approaches’ and ‘Learning From Failure’ boxes feature the experiences of actual companies to illustrate real-world practice in action.

Gary Schneider (born November 25, 1954) is a South African-born American photographer known for his portraiture and self-portraits. According to the John Simon Guggenheim Memorial Foundation, which awarded him a Guggenheim Fellowship in 2013, his "early work in painting, performance, and film remain integral to his explorations of portraiture. He strives to marry art and science, identity and obscurity, figuration and abstraction, the carnal and the spiritual."

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Packed with real-world examples, actual business cases, and a wealth of hands-on applications, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. The new edition maintains the popular structure of prior editions while providing comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field. Balancing technological issues with the strategic business aspects of successful e-commerce, it equips students with a solid understanding of the dynamics of this fast-paced industry. It provides thorough coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, 'Business Case Approaches' and 'Learning From Failure' boxes feature the experiences of actual companies to illustrate real-world practice in action.