Cengage Advantage Books: This is PR

By Doug Newsom, Judy Turk, Dean Kruckeberg

5.00 JOD

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ISBN: 9781133307617

Publisher: Cengage Learning, Inc

Binding: Paperback

Number of Pages: 384

Publication Date: 16-Jan-12

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Ideal for the beginning student or the experienced public relations practitioner, “This is PR: The Realities of Public Relations, 11/e, International Edition” covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you’ll have resources you can take away from the classroom.

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Ideal for the beginning student or the experienced public relations practitioner, "This is PR: The Realities of Public Relations, 11/e, International Edition" covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.