Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire

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COLLEEN DEBAISE is contributing editor at Inc., podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business.Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including:* Establishing a brilliant business idea* Selecting the best structure and strategy for your startup* Getting the word out and building clientele* Preparing to go global* And more!Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb's success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. With the war stories and keen advice from a fleet of trusted experts, Start a Successful Business provides the all-encompassing guide for anyone wishing to not only get their business off the ground, but to become the next wildly successful entrepreneur everyone is reading about.

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