Trust Factor: The Science of Creating High-Performance Companies

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PAUL J. ZAK, PH.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust-and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Engagement programs and monetary rewards can only put Band-Aids on a toxic workplace culture. The key to lasting improvement is actually brain chemistry! Why is the culture of a stagnant workplace so difficult to improve? For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program the so-called experts have convinced them to buy into, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them.In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers weve been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle between management and staff, and--voila!--the end of stubborn workplace patterns.Incorporating science-backed insights for building high-trust organizations with successful examples from The Container Store, Zappos, and Herman Miller, Trust Factor explains:* How brain chemicals affect behavior* Why trust gets squashed* How to stimulate trust within your employees* And moreStop recycling the same ineffective strategies and programs for improving culture. Learn to cultivate a workplace where trust, joy, and commitment compounds naturally by harnessing the power of neurochemistry!

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