What It Takes: How I Built a $100 Million Business Against the Odds

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Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.

In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didnt know a thing about business, to the owner of a $100 million company. I didnt have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. Im here to tell you, that you do have what it takes to start a business, change careers and be successful, and Im going to show you how. In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what its like to be an entrepreneur. As the founder and former CEO of aden anais, a boutique baby swaddle company, Raegan learnt that success isnt about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break. Raegans extraordinary story proves that its never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in. An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process Rebecca Minkoff, Founder & Creative Director

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