Big Trust

By Dr Shade Zahrai

17.00 JOD

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ISBN: 9781785044915

Publisher: Penguin Randome House UK

Binding: Paperback

Number of Pages: 304

Publication Date: 22 Jan 2026

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We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shadé Zahrai has educated more than six million students as an award-winning Peak performance educator to Fortune 500s. Now, she offers you the diagnostic methods and tools that have changed lives and careers.
Big Trust focuses on four key questions:

Do I matter?
Do I have what it takes?
Do I have power?
Can I manage my emotions?

From her experience and research, she’s learned that your personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual patterns of belief. Through her step-by-step examination of your hidden vulnerabilities and personality strengths, she helps you on a path to a better future.
With Big Trust, Zahrai, a former lawyer, behavioural researcher and a PhD, along with her husband Fayçal Sekkouah, a serial entrepreneur and angel investor, who has consulted at the G20, takes self-improvement to a whole new strategic level.

Dr. Shadé Zahrai is a globally recognized behavioral strategist, scholar-practitioner, and award-winning peak performance educator to Fortune 100s. An ex-Lawyer armed with a background in psychology, an MBA, and a PhD in organizational behavior, she co-leads Influenceo Global with her husband, Fayçal Sekkouah, advising Fortune 500 giants like Deloitte, Procter & Gamble, Microsoft, and JPMorgan on leadership, peak performance, and career fulfillment. Obsessed with optimizing human potential, she translates cutting-edge research into actionable strategies that drive results and is regularly invited to share her insights with many of the world’s largest and most respected companies. With over 7 million students on LinkedIn Learning, viral educational content that has been viewed over 500 million times, and TEDx talks that have resonated worldwide, Shadé’s impact is undeniable. Featured in The New York Times, Adweek, Yahoo Finance, and Fast Company, Shadé is on a mission to make high-performance strategies accessible to anyone ready to take bold action. Born and raised in Sydney, Australia, Shadé now calls Southeast Asia home, where she lives with her husband Fayçal and their rescue dog Bonbon, where she continues her mission to help people turn self-trust into real-world performance – at work and in life.

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How do I gain self-confidence? How do I live a better life? How do I stop overthinking and push myself to achieve my goals? In this practical guide, Shadé Zahrai has the answers to important life questions. We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shadé Zahrai has educated more than six million students as an award-winning Peak performance educator to Fortune 500s. Now, she offers you the diagnostic methods and tools that have changed lives and careers. Big Trust focuses on four key questions: Do I matter? Do I have what it takes? Do I have power? Can I manage my emotions? From her experience and research, she’s learned that your personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual patterns of belief. Through her step-by-step examination of your hidden vulnerabilities and personality strengths, she helps you on a path to a better future. With Big Trust, Zahrai, a former lawyer, behavioural researcher and a PhD, along with her husband Fayçal Sekkouah, a serial entrepreneur and angel investor, who has consulted at the G20, takes self-improvement to a whole new strategic level.